ECommerce Support CRM Manager

ABOUT IRISH DISTILLERSIrish Distillers was formed in 1966 following the merger of three of the great Irish whiskey distillers; John Jameson & Sons (estd. 1780), Powers & Sons (estd. 1791) and Cork Distillery (estd. 1829). We are Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys.Led by Jameson, our brands are driving the global renaissance of Irish whiskey and are exported to over 130 markets.  In 2022, we proudly became a top 10 global spirit brand, distributing over 10 million cases globally. ABOUT E-COMMERCEIrish Distillers’ direct-to-consumer e-commerce site, Midleton Distillery Collection provides our consumers access to seven of Ireland’s best-loved Irish whiskeys including Jameson, Redbreast, Midleton Very Rare, Powers, Spot Whiskeys, Method and Madness and Knappogue Castle along with personalised whiskey gifts and merchandise for customers in select markets around the world to purchase, direct from source and enjoy.   What’s more Midleton Distillery Collection has a dedicated locally managed CRM program.  Capturing first party consumer data is key driver in our growth model with data at the heart to improve our consumer relationship.  We now can share personalised relevant content with our customers which helps drive consumer engagement, loyalty and brand advocacy.We have ambitious growth and development plans and will continue to invest in our eCommerce infrastructure to ensure we are the ultimate online whiskey destination delivering seamless best-in-class digital experiences for our consumers and our brands. Visit our shop here JOB PURPOSE & RESPONSIBILITIES OF THIS ROLEAs the eCommerce Support & eCRM Manager, you will play a pivotal role in elevating how our customers experience our full Irish Whiskey portfolio of brands across our direct-to-consumer online shop and dedicated CRM program.  Develop winning eCommerce campaigns aligned with 360 Global campaign plans: take learnings from previous campaign performance, set objectives, define content and asset requirements, brief agencies, manage execution plan across all owned, earned and paid digital touchpoints (ECommerce shop, all brand websites, social handles, CRM), track campaign performance and ongoing optimisation.With support of our CRM agency, manage the evolution of our E-Commerce CRM program and future CRM strategy:  reach and recruit new subscribers via owned, earned and paid channels, develop and manage content and activation calendar, set and track KPIs and benchmark against industry/in category standards, identify and launch new consumer journeys, develop personalisation and database segmentation, manage relationship with CRM agency and ongoing alignment with key stakeholders (Brand, Marketing, Digital, Market Companies and Brand Homes teams).Work closely with our partner markets to understand their bespoke requirements and align on digital activation and amplification plans to support group led campaigns to drive awareness, reach and recruit new audiences to our online shop.Brief creative agencies to develop product and lifestyle imagery and copywriting for our direct-to-consumer channel aligned with product/campaign guidelines to support amplification of campaigns and direct to consumer channel proposition across local markets.Develop E-retail assets to drive local market relevancy and increase visibility and engagement across digital touchpoints.Develop Toolkits for markets to share channel and customer insights and best practice digital assets. Support International Marketing Teams with development of campaign/product related e-retail assets and ensure new template and guidelines are adhered to in-market.Support with new POS development for E-Commerce & Brand Homes to drive advocacy, equity and profitability.Support eCommerce Team to deliver ambitious volume and value targets.IDEAL EXPERIENCE/QUALIFICATIONS/CAPABILTIES:Bachelor’s degree required; additional education beneficial3-5 years experience in Direct eCommerce & CRM experience , data driven and performance led marketingExperience managing campaign/projects through cross-functional teams, including technology, sales, Marketing and Brand CommsHighly collaborative team player who can also work autonomouslyHighly creative, motivated, organised and proactive.Knowledge of SalesForceMarketingCloud or equivalent email marketing programsAbility to manage multiple projects and deadlines concurrently, delivering to tight deadlines while retaining attention to detail and communication standards.WHAT WE OFFERWe understand our people are our special ingredient. We treat our employees with respect and offer an environment that is engaging, supportive and collaborative.  We understand that employees require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success.Some of offerings include;Hybrid working; A blended working arrangement of up to 3 days a week working from where you work best.Profit share: an annual profit share scheme to reward your contribution to the company’s success.Allowance: an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.Family leave: fully paid maternity, parent, and paternity leave, allowing you to spend precious time with your new family member.Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents.Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind.Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.OUR LEADERSHIP ATTRIBUTESGrow Diverse Teams: Leverages & values diversity of profiles to build empowered teams and develop talents creating a sense of belonging in an environment that promotes the Pernod Ricard values.Bold & Agile: Decisive and courageous even in the face of difficult & complex situations and always learns from past experiences. Steps up to address difficult issues, saying what needs to be said in a respectful way.Consumer Centric; Develops customer/consumer intimacy with a focus on technology to innovate and create more value for the consumer and Pernod Ricard.Open & Authentic; Role models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue.Growth Mindset; Forward thinking; embodies a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently.Deliver through Collaboration; Achieves results while balancing rigorous planning and flexible transversal collaboration. Builds partnerships and works collaboratively with others to meet shared objectives.Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds and experiences to create together the spirit that makes us great.www.irishdistillers.ie/careersIND1Job Posting End Date:2024-05-062024-06-06