Marketing Manager M/F

  • Dublin
  • Crédit Agricole Assurances
Description du poste Value Proposition:Design a differentiating Value Proposition / articulation with Sales, Technical & Operations teams - incl. reflecting on the evolving regulatory frameworks (e.g. EIOPA)Perform detailed competitor's benchmarks/ mystery shopping to identify the positioning of the offer and undertake any necessary developments & restyling in the product rangePropose restyling and development of products & services in collaboration with Partners (focus groups, concept definition, product launch campaign)Leverage synergies within the CA group for sharing and identifying best practices for the development of the offerDistribution:Design plans to boost penetration rates and implement to meet needs of PartnersBuild specific material for training (e.g. POS training, webinars, etc.), incl. storytelling, sales pitches, etc.Propose content to support networksMarket Research:Conduct market studies regarding the macro-economic context, real estate, consumer credit and automotive industriesCollaborate with market research agencies and purchase of research on specific topics related to the company businessImplement end-customer research / focus groups, through the intermediation of Partners, to evaluate the suitability of products with respect to market needs (POG)Communication & Events / Branding:Built and implement CACI communication strategy (e.g. forums, Partners days, communication contents on social networks, etc.)This includes:Definition of the internal and external communication planDevelopment of internal communication materials such as articles, newsletters, company presentationsSupport in the organization of events (agenda and topics definition, presentation materials realization, logistic support)Management:In the mid-term, our Marketing Manager shall form a team around themCoordinate and management of a team composed of Marketing SpecialistsOrganize, planning and controlling the Marketing department's activities and performanceDefine the annual Marketing plan and ensure its implementationInterface:The role requires effective communication across CACI functions and CAA sites (Dublin, Paris)Financial Partners, Prospects and service providersConsultants