Acquisition Manager

  • Dublin
  • Actionaid Ireland
Context: The Fundraising team is essential to delivering ActionAid Ireland's strategy 2023-2027 to create a just and caring world where women's human rights are respected through addressing the structural causes of Gender Based Violence (GBV), promoting women's leadership in humanitarian contexts and amplifying feminist alternatives on economic and climate justice. ActionAid Ireland's strategy also makes clear commitments to financial sustainability targets, which the Fundraising team plays a critical role in.The Acquisition Manager will be responsible for delivering the acquisition income and supporter recruitment targets, to increase revenue from Irish audiences and drive innovation into the organisation. This role will manage and oversee all digital fundraising activities, managing the Digital Fundraising Executive who is responsible for oversight of the functionality of the ActionAid website for fundraising.They will be responsible for:development of the Legacy proposition and marketing to new and existing supportersactively manage and run the Face to Face agencies in delivery attrition and volume targets in line with their budgets. Communications function of this role include:new starter journeys, which will fall to the post holder to develop and create in line with audience insights, and manage the Digital Executive to operationalize to selected bases. Communications and marketing strategies for Emergency appeals to cold and warm audiences will also be the responsibility of this role, in times of large scale emergency fundraising.This role is initially a 1-year contract, with the possibility to move into a permanent position should the financial position of the organization allow at the end of that year. In delivering this role, the post holder will also explore new opportunities for income generation to cold audiences and test and optimize messaging to better inform communications to new audiences for future.Location: Dublin 1 with Hybrid Working policy and set office daysReports to: Head of FundraisingDirect Reports: lIndirect Reports: External Fundraising agencies