Ad Operations Specialist

Ad Operations SpecialistRole Overview: Do you have experience in running and optimising digital marketing campaigns, transforming data into insights and have a passion for the technologies that make all this possible? If so, get ready to take your digital marketing to the next level!The AdTech / Ad Operations Specialist plays a crucial role in the wider Flutter UKI Digital Marketing Division. This person will be responsible for supporting the Digital Marketing team in end-to-end delivery of digital marketing campaigns, with a strong focus on the advertising technologies used in this process.It is encouraged that this person has good understanding of digital marketing channels such as Paid Social (Meta, Tiktok, Youtube) and Paid Search. As well as hands-on experience with AdTech tools such as tag management (TMS), ad-serving platforms, demand-side platorms (DSPs) and mobile measurement (MMPs).This role will report into the Ad Operations manager and be supported by a wider team of marketing technology and conversion specialists.Key Accountabilities & Responsibilities Perform quality assurance check across all digital marketing campaigns prior to the campaigns launching.Ensure marketing tracking is maintained and updated regularly via the use of Google Tag Manager.Support digital marketing teams with technical queries or troubleshooting the tools and technologies used to deliver, track and optimise campaign performance.Work with technology partners to drive greater performance and maintenance of the advertising technology stack.Turn the data captured in the advertising technologies into insights for the digital marketing team to assist with channel and campaign performance. Work with internal customers across product and data to support drive continuous improvement of the advertising tools and marketing insights.Document and maintain processes guides, how-to guides and general information relating the advertising tools and technologies.Skills, Capabilities & Experience RequiredMinium of 3+ years’ experience working in a digital marketing environment.Knowledge and understanding of driving and optimizing digital marketing campaigns across paid search or paid social channels.Hands-on experience with Adtech platforms such as Flashtalking (ad-serving), Google Tag Manager, AppsFlyer, Meta etc.A curious and analytical approach that can transform data into insight and insights into performance.Confidence in dealing with multiple customers across Marketing, Product, Data and technology partners. Strong attention to detail and process driven.A technology enthusiasts that keeps up-to-date with latest improvements of tools related to marketing.About Flutter UK & IrelandOutstanding starts here.Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who build trusted entertainment for millions of customers every week.With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets.At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to create a difference to your career, the industry, and your outstanding colleagues.What we’ll offer you€/£ 1,000 learning fundTwice-yearly bonus (with part of it guaranteed!)Pension contribution schemePrivate healthcareFlexible ways of workingAccess to thousands of Udemy coursesInvest via the Company Sharesave Scheme16 hours paid volunteering time per yearWe’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.