Regional Marketing Manager

  • Cork
  • Solarwinds
Your Role :Instrumental in the daily activities of our regional marketing and sales teams. Executes on a variety of broad-based marketing programs, working closely with relevant stakeholders and building a strong efficiency locally with a view to expand globally.Your Impact: Successfully plan, manage, implement, and analyze marketing programs – quarterly plans, manage budgets and drive campaign ROIWork with regional & global marketing teams to ensure holistic marketing plan deployed across territoriesOptimize and execute regional sales play strategy and report on engagementWork with regional sales and marketing teams on localized contentReport on pipe create by activity, rep, and lead at regional levelActively monitor and optimize campaigns & activityAssist in execution of regional events including webinars, SWUG (SolarWinds User Group), industry events etc.Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentive, and software trial in the region through channel partner MDF programsManage local marketing budget, ensure campaign hygiene in Salesforce, and hold regular review(s) with manager(s) including sales teamMulti-Channel/Multi Product Optimization and Budget Optimization Across ChannelsDocument processes & standardize motions across multiple sub-territories in EMEAIntroduce business efficiencies into operational motionsCreate recurring flywheel motions focused on driving growth Your Experience:Basic Qualifications Ideal candidates must be able to build trusting relationships at multiple levels in the organizationUnderstanding and experience of channel and digital marketing within the full marketing mix is essentialExperience in the development and execution of integrated campaigns to support the upsell and cross sell of products both through the channel and to an existing customer baseStrong analytical mindset and the ability to measure KPIsAn understanding of domestic and international business operations, including regional nuancesAbility to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlinesDetail orientated and ability to prioritize work and clearly communicateMust be hands-on with all facets of job with ability to think tacticallyDemonstrated ability to be self-motivated and able to drive and run programs independentlyAdvanced communication and interpersonal skills; thrives in collaborative work environmentA can-do, high-energy spirit and ability to navigate in a rapidly changing environmentAbility to plan and deliver campaigns and tactical programs to large accounts that generate sales pipelineGood understanding of channel partner ecosystem with strong comprehension of regional and local marketExperience working in IT software industry, matrixed and/or global organizations, B2B GTM processes, and tactics across the regionStrong team player; assisting less-experienced team members in prioritization of projects and tasksUnderstands and applies business model when making decisionsWorks to reduce friction between cross functional teams, ability to impact execution and schedulesChannel Marketing Experience/Background Preferred Qualifications 5-8 years of marketing experience in a multi-national environment, including hands-on experience with reporting, sales and marketing automation systems such as Salesforce, Tableau and MarketoBachelor’s degree is required, MBA or Master degree is a plusOpen to travel