Marketing Specialist

JOB PURPOSE Reporting to the Senior Marketing & Communications Manager, you will play an integral part in the marketing department. You'll be responsible for planning, supporting and executing a wide array of marketing   activities to build awareness about Companjon and drive demand for our modern insurance solutions. You’ll be involved in areas including content marketing, maintaining the website, developing, and tracking marketing programs, supporting key departments with client onboarding materials, as well as maintaining important and lasting partnerships with agencies for the business.    Why  y ou should join  Companjon   At Companjon our aim is to lead the embedded insurance market in Europe and beyond.     We are on a mission  to change the way people think about insurance . We strive to inspire to break new ground and find progressive solutions that really improve people's lives. We put people at the center of our attention. We create solutions that are based on collaboration and the exchange of brilliant minds.     Learn more about who Companjon is and how we are shaping the future of insurance by watching our introduction video here:   Introducing Companjon       Did you know that Companjon was named a global INSURTECH100 company? See our special video here:   Companjon INSURTECH100     ROLE AND KEY RESPONSIBILITIES What  y ou will do  as  a  Marketing Specialist   in  Companjon   Support the Senior Marketing and Communications Manager in the planning and roll-out of the annual marketing and communications strategy and plan.   Translate both generic use cases and specific user journeys into lo-fi wireframes and prototypes that bring our solutions to life for prospective business partners.   Use analytics tools to monitor and report on website traffic and cookies, like Google Analytics and Hotjar, making optimizations for improvement based on findings.   Develop, launch, monitor, and optimise multi-channel B2B paid media campaigns that engage our key verticals and buyer personas, driving them through the demand generation funnel.    Responsible for updating and maintaining website content, engaging with an external agency to facilitate CMS updates and new development projects.   Develop graphic and video content that promotes our brand thought leadership and communicates our value proposition and USP for publishing across multiple channels.   Support the onboarding and management of new business partners with the design and development of product documentation for their customers, both print and digital.   Coordinate and, where needed, execute event participation, including exhibitions, traveling when needed.    Produce and maintain branded company material for both print and digital distribution when required.   Work cross-functionally with other company departments on strategic projects where marketing collaboration is required, such as Companjon’s Growth, Solutions, Insurance, Customer Service, Tech, and HR teams.   QUALIFICATIONS & EDUCATION REQUIREMENTS What  y ou will need to succeed   3+ years working in a similar role (Insurtech or B2B tech environment is desired)   Marketing Degree or relevant experience in marketing in a start-up B2B tech environment   Fluency in English and 1 other language   High proficiency in Figma with experience in UI design, ability to translate requirements from Solutions and Tech teams   Proficiency in graphic design and video editing tools such as Adobe Creative Cloud (InDesign, Illustrator, Adobe Premier Pro) and Canva   Knowledge about demand generation funnels, value proposition development, and how to message    Experience with using HubSpot Marketing Hub, specifically with marketing automation/workflows and attribution   Strong knowledge of and experience with Google Analytics and Hotjar   Strong knowledge of and experience with managing a website CMS (Craft CMS desired)   Experience preparing, launching, monitoring, and optimising pan-European B2B paid media campaigns with a focus on LinkedIn   Experience working in a very fast-paced, fluid environment   Experience working with external agencies   A plus:    Experience with tradeshow events   Experience with customer engagement programs   Experience with SEO   Knowledge of HTML, CSS, Javascript   COMPETENCES / SOFTSKILLS What we would love to see  from   y ou   An eye for detail   Analytical and strategic thinking   Drive and self-motivation   Effective collaboration across a range of internal and external stakeholders, comfortable serving as a consultant to the business   A flare for creativity, writing and design skills   Strong verbal and written communication skills   Ability to work with multiple deadlines under pressure    Highly motivated and constantly aiming to improve   Startup mindset- comfortable working in a highly dynamic environment   Benefits What we can offer to You   Innovative remote working policy  – We are proud to have introduced “Companjon onsite days”. You have the option to work remotely, apart from one week per month (with the option to add additional days when needed) in which we come all together in our Dublin office to strengthen relationships, reconnect… and have fun!   Highly competitive salary  – Our compensation package is very competitive in the market, with high growth potential.   Unique career development  - You will have the opportunity to accelerate your learning and career development by joining a fast-growing start-up.   Possibility to have a strong impact and independence  – We value your ideas and opinions. We believe that you can have a strong impact and you will work on meaningful tasks. You will have the opportunity to work on your own initiatives and take risks. Failures are part of the journey.   Ownership of your future  – We are growing fast, and you will have the opportunity to shape your own role and future in the company.   Direct access to top management  – You will work in direct contact with the top management. Giving you the opportunity to learn from highly experienced senior employees.   Amazing diverse team  – You will have the chance to work with brilliant people from different backgrounds, and cultures.   Modern office with state-of-the-art tools  – our office is located in the center of Dublin and is  fully equipped to support our day-to-day activities. Moreover, we have a games room and a fully  stocked kitchen with healthy snacks.   Ongoing training and education  – We offer unique internal/external training opportunities and development programs. Constant training available so employees remain the best-skilled in the market!   Entertaining and fun events  – We organise team building workshops and social events, and an annual offsite trip.   About us Companjon is a leading tech venture in Europe specialising in embedded insurance that’s fully digital, end-to-end, and hassle-free. Our highly successful business model allows us to partner with global digital businesses to bring their customers unique, flexible, and fully automated insurance tailored to their bookings and purchases. Companjon seeks to provide peace of mind if plans change. We help our partners enable business growth, gain unrivalled customer loyalty, and generate additional revenue from our solutions. Recognised by Forbes as a tech-driven disruptor, Companjon is also a global INSURTECH100 company. We strive to change the way people think about insurance, turning negative experiences into positive ones. Our motto: Right there when life happens!