Principal Product Marketing Manager

  • Limerick
  • Analog Devices
Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure, and connect.Analog Devices’ MEMS Technology Group develops transformative inertial sensing solutions that enable the worlds most advanced and innovative applications across all markets including industrial, healthcare, automotive, aerospace, and defense. We offer the industry’s broadest portfolio of components and solutions that range from the lowest power inertial sensors critical to enabling the next generation of disease management and wellness devices, to ultra-high stability products that navigate tomorrow’s autonomous robots and vehicles.We are looking for a highly skilled Principle Product Marketing Manager to help drive our business and product management. The candidate will be responsible for the identification of emerging trends and opportunities and growing our business to capitalize on these applications. He/she will be responsible for the strategic direction of our product investments. An experienced leader and communicator, the successful candidate will work closely with engineering, ADI field sales and support teams and other internal stakeholders to nurture the development of industry-leading products and solutions.Responsibilities include:Proactively engage with global field personnel and cultivate strong relationships with key customers, at the engineering and management levelRecognize market trends by leveraging strong customer relationships, voice-of-the customer (VOC) studies, competitive knowledge, and business skillsWork with engineering and other internal stakeholders to define our product roadmap and align it with the current market trajectory and identified customer needs, and then drive the development needed to realize our product visionWork with ADI sales and distribution to grow our sales opportunities, and actively manage the opportunity funnel within the product line and increase our conversion ratesDevelop effective go-to-market strategies and programs for all new product introductions including outbound marketing collateral, field application and sales training material, distribution channel/catalogue partner program executionBe responsible for pricing, which includes working with various internal stakeholders to analyze costs and developing & negotiating pricing agreementsManage a portfolio of products throughout their lifecycleThe ideal candidate will have the following qualifications…MSEE or MBA preferred (BS degree in a technical discipline is a minimum requirement). Knowledge of physical sensors and/or MEMS is preferred5+ years of experience in the semiconductor or electronics industryPrevious experience in Automotive, Aerospace, and/or the Defense industry is preferredExperience in successfully bringing new products or technologies and solutions to market and driving customer adoptionExperience in analyzing and interpreting data and drawing logical, actionable conclusionsAbility to work across a large organization and diverse product development teamCollaborating with a global mindset and cross-cultural competenceApplying personal drive, initiative, and passion in advocating for key initiatives, generating excitement, energy, and collaboration within and beyond own organizationExcellent oral and written communications skills and ability to synthesize at senior executive levelsUp to 25% international travel required#LI-CO1Job Req Type: ExperiencedRequired Travel: Yes, 10% of the timeShift Type: 1st Shift/Days