Digital Marketing Executive

Digital Marketing ExecutiveAre you an experienced Digital Marketing Executive seeking new challenge in the Shannon/Limerick region? Our client, a high-profile corporation and major employer in South Co. Clare, are now expanding their team and are seeking an experienced Digital Marketing Executive for this new permanent role, so if you are interested, please apply! The Role:The position of Digital Marketing Executive is an exciting opportunity to work with the Sales and Marketing Team to execute the digital marketing strategy and vision within Co. Clare, to develop our client’s iconic visitor attractions brand values.As the Digital Marketing Executive, you will report to the Sales and Marketing Manager and will work with senior management to provide Digital Marketing support.You will assist in developing a social and digital media marketing strategy for the organisation focusing on online marketing by defining goals, identifying target audiences, solidifying messaging, setting key targets, and outlining effective marketing initiatives. Responsibilities to include the following:•Ensure the digital marketing strategy connects online and offline marketing activities •Create a social media schedule, including post copy, messaging, connectors, audience details, hashtag usage, content requirements, and advertising specifics •Manage & track online digital marketing campaigns including Google analytics, social media insights, and other analytical tools, reporting on all KPIs such as conversion, reach, and ROI•Consult with external organisations and internal organisations to gather new and relevant content to be added online and ensure that all content added is presented in an interesting and appealing manner•Help manage marketing budget lines including Advertising, Cooperative Marketing, and Promotional Material•Working on various digital marketing initiatives to include the moderation and audit of website content to ensure that it is accurate and up-to-date and source and edit images and videos to represent online content. Skills & Experience that we need:•Third level qualification in Digital Communications/Marketing and PR or a third level qualification in a business or marketing discipline•Have a minimum of 3 years satisfactory experience in a Digital Marketing role with demonstrable experience•Proven organisational skills, strong verbal, and written communications skills and flexibility•Ability to demonstrate a high level of teamwork & motivational skills and work under pressure to tight deadlines. •Experience and strong skills in search engine optimisation/ marketing and pay per click marketing •Strong administration, IT, and organisational skills •An understanding of content marketing, SEM, SEO, social media, and digital advertising •Excellent communication and people skills to collaborate effectively with all stakeholders and staff across the organisation •Current, full, clean Class B driving licence and access to own car•Experience in the tourism sector, Hospitality or Visitor Attraction Industry desirable. The Offer:This is a permanent position with salary range depending on the candidates experience but is expected to commence at €32,K per annum with a number of annual increments.How to Apply: