Digital Marketing Manager

  • Bundoran
  • Kelpman Ocean Blends

Digital Marketing Manager

We are currently seeking a digital marketing manager with a proven sales track record to join our creative lifestyle brand. This role involves collaborating with our head Graphic designer & Content creator to ensure company messaging is aligned across all marketing channels.

Company description

Kelpman Ocean Blends is more than a business, we're a lifestyle.

As a health food startup based out of the coastal community of Bundoran in the NW of Ireland, our products have been developed out of a passion for the marine environment, coastal conservation and a love for an outdoor driven lifestyle. Our products embody the soul of this culture and a love for locally sourced, raw Wild Atlantic ingredients. Our mission is to continue to develop innovative Plant based nutritional products that provide a complete and diverse nutritional profile while adhering to strict environmental policies and ethical values.

Key Responsibilities

  • Driving strategies including search engine optimization (SEO), Social Media Ad and Google Ad campaigns
  • Create, execute and monitor paid advertising campaigns across social media and manage the digital marketing budget
  • Assist in the development of the company's evolving digital marketing strategy
  • Help the team build traffic and sales via the website
  • Oversee all social media channels and website including updating products on our Shopify platform
  • Support the preparation and planning of marketing campaigns and objectives in line with the business goals/objectives
  • Measure key performance metrics including website traffic, audience engagement, conversions and spend return on advertising.

Qualifications & Abilities

  • Bachelor’s Degree in Marketing or related field required.
  • 5+ years’ experience in digital marketing.
  • Good working knowledge of Shopify platform
  • A passion for conversion optimisation strategies
  • Knowledge and experience driving sales with marketing strategy and implementation in eCommerce
  • Flexibility on working on their own initiative and as part of a team
  • Flexibility to react quickly to the ever-changing market and knowledge of the latest digital marketing trends.
  • Good understanding of Google Ads and Facebook Ads with abilities to run marketing campaigns, setup conversion tracking, Facebook pixels and other advanced marketing feature
  • Excellent written communication skills and superb English skills.
  • Extremely detail oriented and understands the need for high quality brand representation.
  • Passionate about nutrition, environmental conservation and leading an outdoor lifestyle.

Salary : €24,000.00-€30,000.00 per year

Benefits :

  • Work from home

Schedule:

  • Monday to Friday

Experience :

  • Digital marketing: 3 years (required)
  • Sales: 2 years (required)