Head of Go-To-Market Strategy

Title: Head of Go-To-Market Strategy Location: Dublin or LimerickPermanent RoleSalary: Negotiable DOEAs the Head of Go-to-Market, you will lead a dynamic team responsible for building and activating sales lead generation strategies and ensuring consistent application of value story across the entire customer experience. Your role is critical in driving growth by establishing long-term competitive positioning, launching go-to-market plans and scaling lead generation. Key Responsibilities: Lead a cross-functional team to scale demand generation across marketing, sales and services teamsManage the go-to-market workstream for strategic initiatives, including product and service launches to ensure delivery of a unique value proposition, achieve cross-functional alignment and improve the enablement of customer-facing teams.Collaborate with leaders across the organization to foster cross-functional alignment on lead generation and go-to-market initiativesDevelop and refine positioning for both new and existing products / services by analysing competitive dynamics, market trends, and customer needs.Build business cases for investment in marketing spend, SDR, MarTech and R&D The Ideal candidate will have: Over 8+ years of experience in senior marketing roles or consulting within a fast growing technology environmentStrategic, commercial thinker who is also comfortable in managing day-to-day operations.A collaborative leader capable of gathering valuable insights from various sources, building trust and mutual respect.Demonstrates strong leadership capabilities with a track record of driving cross functional teamsExcellent command of Hubspot Sales CRM.Excellent command of lead generation levers like social media, referrals, PPC, SDRResults-driven with exceptional problem-solving skills and a documented history of successful go-to-market executions.Excellent communication skills, capable of crafting compelling customer-facing content and effectively influencing internal stakeholders.Deep knowledge of market research, data analysis, and performance metrics. Qualifications Required: Bachelor's degree or higher in related field. Location and Travel: Hybrid role - Dublin City Centre, Ireland, or Limerick City Centre, Ireland currently this is set to 2 days per week onsite.Flexible start/ end times, allowing your schedule to suit your lifestyle KSCork Kelly Services are acting as an Employment Agency in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's . For information regarding data protection at Kelly, please visit the Kelly website and have a look into the Privacy Statement. As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.